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Brett Toy
Vice President of Business Intelligence and Analytics at DigniFi
Brett Toy is a seasoned business intelligence professional with over 15 years of experience in leading global and national Fortune 500 companies in e-commerce, automotive, fintech, and gaming sectors.
He is adept at building teams, establishing data infrastructure, and crafting strategic initiatives to boost project revenue and profitability.
Brett's expertise lies in developing intricate financial models, optimizing multi-million dollar advertising campaigns, and managing revenue streams for companies.
With a strong background in SQL, Brett excels in creating and integrating custom solutions to work with various data sources and databases, enhancing data connectivity and analysis.
He is proficient in utilizing Tableau to analyze user behavior patterns, create business monetization strategies, and provide insights to support senior leaders in making data-driven decisions to drive sales and revenue growth.
Brett's educational background includes a Diploma in General Studies from Gig Harbor High, a Project Management Certification from the University of Washington, and a Bachelor of Arts degree in Economics and Communications, with a double major from the University of Washington.
He has held key positions such as Vice President of Business Intelligence and Analytics at DigniFi, Manager of Analytics - Marketing at Zulily, Senior Manager of Business Intelligence and Analytics at Leafly, among other roles at reputed organizations like TUNE, Essence, CDK Global, and Marchex.