Brett Rivers

Brett Rivers is a senior executive in the footwear industry, currently serving as the Sr. Global Category Manager for Performance Footwear at The North Face.1 Here are some key details about his background and role:

Professional Experience

Brett has been with The North Face since November 2019, starting as the Program Launch Manager for VECTIV Footwear before moving into his current role in February 2021.1 As Sr. Global Category Manager, he is responsible for:

• Global category management of Trail Run, Hike, and Climb footwear categories
• Long-term franchise planning and seasonal style conception
• North America Wholesale Merchandising, including channel assortments and meeting line efficiency KPIs
• Working closely with Specialty Sales teams and conducting strategic product meetings with key retail partners

Previous Roles

Before joining The North Face, Brett's experience includes:

• CEO of RVR Sports Group (2019-2021), providing brand consulting in the Run and Outdoor industries
• Founder, Owner, and Creative Director of San Francisco Running Company (2012-2019)
• Revenue Product Manager at Zynga (2008-2012)

Entrepreneurial Background

Brett has a strong entrepreneurial background, having founded the San Francisco Running Company in 2012.1 He helped redefine running retail culture by emphasizing brand building, experiential retail, community events, and expert customer service.

Education

Brett holds a BA in Political Science with a Communications Minor from the University of California, Davis (1999-2003).1

Expertise

His areas of expertise include:

• Managing projects with an entrepreneurial mindset
• Driving success in product development, sales, and marketing
• Building high-performing teams
• Creating and organically marketing brands with a focus on community and authentic storytelling