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Brett Bartles
Vice President Marketing & Product Management at Ormco
Professional Background
Brett Bartles is a seasoned marketing and product management executive with extensive experience in the medical device and dental industries. He currently serves as the Vice President of Marketing and Product Management at Ormco, where he oversees strategic initiatives to enhance product offerings and drive market growth. His leadership style is characterized by a focus on collaboration and innovation, enabling teams to reach their full potential and adapt to changing market dynamics.
Prior to his role at Ormco, Brett held various significant positions at Envista Holdings Corporation, where he served as Vice President of Marketing. In this capacity, he led comprehensive marketing strategies that engaged a global audience and positioned the company as a leader in its field. His tenure at Danaher Corporation included several high-level roles, such as Commercial Vice President and General Manager for KaVo Kerr, as well as Global Business Unit Manager. This experience equipped him with a deep understanding of market trends and consumer needs, which he leveraged to drive substantial business growth.
Brett's career began on a unique note, as he transitioned from the sports arena to the corporate world. He played professional baseball with the Cincinnati Reds, demonstrating his competitive spirit and dedication. After his sports career, he turned his focus to education and served as a Math Teacher at West Charlotte High School through Teach For America, showcasing his commitment to fostering knowledge and leadership in younger generations. This blend of experiences highlights his versatility and ability to lead in diverse environments.
Education and Achievements
Brett Bartles's educational journey has played a pivotal role in shaping his professional acumen. He holds a Master of Business Administration (MBA) from the prestigious University of Virginia, specifically from the Darden Graduate School of Business Administration. This rigorous program across essential business disciplines has equipped him with strategic thinking skills and leadership capabilities necessary for high-stakes decision-making in competitive industries.
Before his MBA, Brett earned a Bachelor of Arts (B.A.) degree, majoring in History and minoring in Religion, from Duke University, one of the top universities in the United States. This background not only instilled in him a critical understanding of societal structures and cultural contexts but also honed his analytical abilities, which are invaluable in the marketing domain.
Brett's continuous pursuit of knowledge and excellence is evident in his commitment to personal and professional development. He actively participates in industry conferences, network events, and professional associations, further solidifying his status as a thought leader in marketing and product management.
Achievements
Throughout his illustrious career, Brett Bartles has received numerous accolades and recognition for his contributions to the fields of marketing and management. His strategic initiatives at Ormco have resulted in award-winning marketing campaigns that have significantly enhanced the brand's visibility and market share. He is known for his ability to identify emerging trends and integrate them into marketing strategies, aligning product development with customer demands.
At Envista Holdings Corporation, Brett played a lead role in launching new products that transformed the dental landscape, positively impacting both healthcare providers and patients alike. His focus on customer relationships and his ability to analyze market data effectively have been instrumental in driving sales growth and customer satisfaction on a global scale.
Under his leadership at Danaher Corporation, significant profitability improvements were realized in the KaVo Kerr division through targeted marketing initiatives and streamlined product management processes.
Brett Bartles's diverse background, rooted in both sports and education, combined with his extensive experience in strategic roles, uniquely positions him as an industry leader. His journey illustrates not only professional accomplishments but also a profound commitment to mentorship, teamwork, and community engagement.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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