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Brett Baker
General Manager at Uber
Brett Baker, GM of Uber Cartops Advertising
Brett Baker is the General Manager of Uber's Cartops advertising business.12 In this role, he oversees Uber's out-of-home (OOH) advertising offerings, including the recently launched self-serve platform for small and medium-sized businesses to advertise on Uber vehicle rooftops.12
Some key facts about Brett Baker:
- He launched Uber's first advertising business and has been leading it for several years, sitting on Uber Ads leadership team3
- He announced the new self-serve Cartops advertising platform, which extends Uber's OOH ad capabilities to local SMBs in 7 U.S. markets12
- The platform allows businesses like real estate, insurance, restaurants to run targeted, flexible ad campaigns on Uber vehicles1
- Uber's advertising business has been scaling rapidly, with a revenue run-rate exceeding $500 million1
Brett Baker is based in California and has experience in the advertising and marketing industry. He can be found on LinkedIn at https://www.linkedin.com/in/brett-s-baker/.2
Highlights
Aug 8 · nrn.com
Out of Home Advertising Drives Customer Retention
Apr 10 · oohtoday.com
Uber Launches New Self-Serve Out-Of-Home (OOH) Cartop ...
Mar 15 · restaurantbusinessonline.com
Local restaurants can now advertise atop Ubers