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Brett Atkinson
Vice President Data and Operations
Professional Background
Brett Atkinson is a seasoned data professional, whose career has been marked by a commitment to enhancing business outcomes, enriching consumer experiences, and fostering employee growth. With a wealth of experience in data strategy, governance, and advanced analytical techniques, Brett has played pivotal roles in leading data initiatives at various organizations, particularly within Deseret Digital Media.
At Deseret Digital Media, Brett has held multiple leadership positions, demonstrating his expertise in data analytics and operations. Initially serving as the General Manager of ksl.com, he showcased his ability to manage and optimize online channels effectively. His strategic approach and data-driven decision-making led to his advancement to Senior Director of Analytics, where he further honed skills in data science and governance before stepping into the roles of Vice President of Data Analytics and later, Vice President of Data and Operations. In these capacities, Brett was instrumental in implementing robust data strategies that align with organizational goals, ensuring the ethical use of consumer data while pushing for innovative technological applications.
In addition to his leadership roles, Brett's background also includes significant experience in the media landscape. He served as the Internet Sales Director at Clear Channel Media for KTVX & KUCW, enhancing online sales strategies through data analytics and technological integration. His early career included a role as Director of Online Channel Management at Standard Plumbing Supply, where he began laying the groundwork for his strong understanding of online consumer behavior and data-driven sales approaches.
Education and Achievements
Brett holds a Master of Science in Business Analytics from Grand Canyon University, providing him with a solid foundation in analytics methodologies and business management. His educational journey has empowered him with the analytical skills necessary to extract valuable insights from complex datasets, using tools such as Python, SQL, and various data visualization platforms like Google Data Studio.
Additionally, he earned his Bachelor's degree from Arkansas State University, which further solidified his knowledge base in business principles and analytics. Brett's educational endeavors have equipped him with both theoretical and practical knowledge, allowing him to effectively bridge the gap between data analysis and strategic business planning.
Skills and Expertise
Brett is well-versed in a broad array of data-related skills essential for any data-driven organization. His expertise in data strategy and governance ensures that companies can operate within ethical standards while maximizing the utility of their data. With a strong foundation in data science, he employs methodologies that incorporate statistical analysis and predictive modeling to drive informed business decisions.
Proficient in programming languages like Python and familiar with tools such as Jupyter Notebooks, he actively engages in advanced data manipulation and analysis. His proficiency in Structured Query Language (SQL) is critical for database management and extracting actionable insights from vast data repositories. At the same time, his experience with Google Cloud Platform enables him to leverage cloud computing power for large-scale data processing and storage, notably using BigQuery for Big Data applications.
Moreover, Brett has a comprehensive understanding of Data ETL (Extract, Transform, Load) processes, employing tools such as Airflow and Composer to create efficient data pipelines. His expertise extends into digital analytics through his proficiency in Google Analytics, Google Tag Manager, and Google Ad Manager, positioning him as a sought-after professional in the fields of online marketing and programmatic advertising. Brett's successful utilization of these tools has empowered numerous organizations to optimize their advertising strategies and achieve their marketing goals.
Brett's capabilities in Business Intelligence, highlighted by his work with Google Data Studio, allow him to create insightful, visually appealing reports and dashboards that cater to stakeholders across different levels of an organization, making data accessible and actionable.
Notable Contributions to the Data Community
Throughout his career, Brett Atkinson has made significant contributions in shaping data-driven cultures within various organizations, particularly at Deseret Digital Media. His strategic initiatives have not only improved operational efficiency but also elevated the company's status in the rapidly evolving digital landscape. By advocating for data privacy and ethics, he ensures continuous compliance and responsible use of consumer information—key components for building trust and loyalty within customer relationships.
His innovative approaches have proven particularly successful in leading cross-functional teams, where he promotes a collaborative environment, encouraging team members to leverage their unique skills in data analytics to achieve common goals. Brett believes in empowering teams to utilize data in creative ways that drive performance outcomes, which has been a fundamental aspect of his leadership style.
As a thought leader in the domain of data analytics and strategy, Brett is constantly seeking to stay at the forefront of emerging technologies and trends in data science. This dedication to continuous improvement not only benefits his personal career but also inspires those around him to pursue excellence in their roles.
In conclusion, Brett Atkinson serves as an exemplary figure in the realm of data sciences, combining technical expertise with innovative leadership. His extensive background, comprehensive skill set, and profound respect for data ethics converge to create a professional known for enhancing business success through effective data strategy and utilization. As he continues to evolve in his career, one can anticipate even further contributions to the field of data analytics and organizational excellence.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.