Brett Armitage

Brett Armitage is the Chief Commercial Officer at Kerzner International, a leading global developer and operator of destination resorts, ultra-luxury hotels, residences, and entertainment experiences.1 In this role, he leads the entire commercial function for the company, including Sales, Marketing, Communications, Revenue, and Distribution.1

Career Highlights

Kerzner International::

• Joined the company in 2007
• Successfully launched Atlantis, The Palm in Dubai
• Expanded role in 2013 to oversee the entire portfolio, including Atlantis and One&Only Resorts worldwide
• Revolutionized Global Sales by introducing innovative technology and building a commercial culture around the concept "Business; it's personal"1

Previous Experience::

• Area Director of Sales and Marketing for InterContinental Hotels Group in New Zealand/South Pacific
• Director of Sales at Jumeirah Beach Hotel and pre-opening Director of Business Development for Madinat Jumeirah in Dubai
• Started his career in London, working for prestigious brands including The Savoy Group1

Education and Personal Life

• Studied hotel management at Middlesex University
• Holds a Post Graduate Diploma in Marketing
• Married with two children1

Brett Armitage has had an extensive career in sales and marketing across several continents, bringing a wealth of experience to his role at Kerzner International. His leadership has been instrumental in the successful launch and integration of new resorts as the company's portfolio continues to grow strategically.1