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Bretlyn Schoonover
Director of Lifecycle Marketing at Good Inside
Bretlyn Schoonover is a versatile marketing consultant with a passion for data analytics and technology. With over seven years of experience in the industry, Bretlyn's expertise lies in developing and launching marketing campaigns that drive revenue growth, activate customers, and prevent churn. She has worked with various CRM platforms, including Braze, ZenDesk, Bronto, Iterable, Selligent, Kahuna, Shopify, and Zendesk, among others.
Bretlyn has a degree in BS from Tufts University and a Master's degree from Universiteit Utrecht. She has served in various positions throughout her career, including Senior Manager of Customer Marketing at CREDO Mobile, Marketing Manager at Back to the Roots, Inc., and Head of Lifecycle & Retention at yerdle. Besides, Bretlyn has also worked as an Independent Researcher at the University of Stellenbosch and as an Expert in Sustainable Development at Universiteit Utrecht.
Bretlyn's experience in start-ups has helped her in providing value-driven solutions tailored to each client. She has extensive experience in designing, executing and analyzing Lifecyle marketing campaigns across marketing automation, email marketing, mobile marketing, and CRM/ESP rollout. Bretlyn's skills also extend to customer segmentation, content strategy, and optimization of cross-platform marketing campaigns.
