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Brent Larson
Chief Executive Officer - GoRight and Wabash Canada
Professional Background
Brent Larson is an accomplished business leader and innovative entrepreneur with a dynamic career spanning two decades in the technology and transportation sectors. Currently, he serves as the Founder and CEO of GoRight Smart Fleet Solutions, where he leverages his extensive experience in fleet management and technology integration to help businesses improve their operational efficiencies through smart solutions. His leadership at GoRight is characterized by a commitment to harnessing cutting-edge technology to create innovative fleet management tools that empower companies to optimize their logistics and transportation services.
Prior to founding GoRight, Brent demonstrated strong strategic leadership as the Chief Executive Officer of Wabash Canada, where he played a key role in expanding the company’s market presence within the Canadian logistics landscape. His tenure at Wabash was marked by significant contributions to sales strategies and market positioning, as he transitioned from Senior Vice President of Sales and Marketing to Vice President and General Manager for Canada. His reputation as a transformative leader at Wabash National is underscored by his ability to drive growth and profitability through innovative solutions and customer-focused strategies.
Brent started his career at IBM as a Senior Account Executive, where he developed a keen ability to understand customer needs and deliver tailored technology solutions. This formative experience laid the groundwork for his future endeavors, providing him with the strategic insight to bridge technology with business solutions.
Education and Achievements
Brent holds a Bachelor of Business Administration (BBA) degree in Computer and Information Technology Administration and Management from the University of Regina. His academic background not only provides a robust foundation in business principles but also equips him with technological proficiencies that are critical in today’s data-driven environment.
His commitment to continuous professional development and leadership excellence has earned him recognition within the industry. Brent's leadership at Wabash National has been particularly noted for its alignment with industry standards and practices, setting benchmarks for customer satisfaction and operational efficiency.
Brent’s entrepreneurial spirit is exemplified in his journey with GoRight, where he is dedicated to fostering innovation in smart fleet solutions. His forward-thinking approach emphasizes the integration of technology with logistics to streamline operations, reduce waste, and improve sustainability in fleet management. GoRight is at the forefront of transforming how businesses approach fleet optimization in the modern marketplace, which speaks volumes about Brent’s visionary leadership.
Notable Achievements
- Founder and CEO of GoRight: Under Brent's leadership, GoRight has emerged as a leader in smart fleet solutions, offering innovative technology that enhances efficiency for businesses across various sectors.
- Chief Executive Officer at Wabash Canada: Successfully led Wabash Canada's operations, spearheading initiatives that improved market penetration and operational performance in the competitive transportation industry.
- Senior Vice President, Sales and Marketing at Wabash National: Drove crucial sales strategies that resulted in significant revenue growth and market expansion, showcasing his adeptness in sales and marketing strategies.
- Vice President and General Manager - Canada at Wabash National: Oversaw Canadian operations and implemented strategic initiatives that aligned with market demands, driving both customer satisfaction and operational excellence.
- Senior Account Executive at IBM: Cultivated a customer-centric approach to technology solutions that helped establish long-term business relationships, emphasizing the importance of understanding client needs in technology consulting.
Brent Larson’s journey reflects a combination of entrepreneurial acumen, strategic leadership, and unwavering dedication to leveraging technology for business success. His contributions to the fields of fleet management and technology integration continue to shape the future of operations within the industry, making him a key figure in advancing contemporary business practices.