Brent Higgins

Brent Higgins is a seasoned senior marketing and account director with over 20 years of experience in transforming marketing operations for both agencies and individual clients.

His career interests lie in developing successful and efficient teams, as well as implementing strategic approaches to achieve desired performance outcomes in today's marketing landscape.

Brent has a track record of leading successful initiatives, from detailed customer segmentation analyses to increasing brand awareness and strategic direction across marketing programs, resulting in enhanced performance for organizations.

His core competencies include brand awareness, process improvements, project management, teamwork, infrastructure development, organizational strategy, business development, communication, leadership, foot traffic, social media, client relations, strategic planning, quality assurance, program development, budget management, and detailed analysis and research.

Brent Higgins holds a Bachelor of Arts in Liberal Arts with a focus on telecommunications, sales, and management, along with a minor in Psychology from Ball State University.

He has held key positions such as Group Account Director at Real Chemistry, W2O Group, and Sentient Interactive. Additionally, Brent has served as Director of Local and Retail Marketing at Jackson Hewitt Tax Service Inc., Marketing Director at 316 Investments (DBA - Qdoba Mexican Grill), Senior Account Director at Varnson Group, Account Supervisor at MZD Advertising, and Senior Account Executive at Pearson Partners.