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Brent Bailey
Seasoned C-Level Executive & Board Member with a Consistent Track Record of Driving Transformation and Profitable Growth in Diverse Industries
Professional Background
Brent Bailey is an esteemed C-Level executive with a remarkable career spanning over 40 years, during which he has consistently demonstrated his adept ability to drive profitability and growth for businesses in diverse industries on both domestic and international fronts. Brent’s journey in the corporate world is exemplary, marked by transformative leadership and strategic vision that have propelled numerous companies to the forefront of their respective markets.
At Pharmavite, Brent undertook the monumental task of rejuvenating a company that faced substantial challenges. Under his expert guidance, Pharmavite underwent a significant transformation, evolving into a $500 million industry leader. Brent’s strategic insights led to a remarkable 45% increase in revenue and an enhancement of profit by $34 million. His leadership was pivotal in driving Nature Made past Centrum to become the leading mass-market supplement brand, capturing the #1 share in 7 out of 11 market segments.
Brent’s expertise in business development was further exemplified during his tenure at Dial. He ingeniously built an $80 million breakeven division into a thriving $317 million business, generating $18 million in operating income. His astute decision-making to divest or discontinue underperforming brands, which generated $137 million in revenue but incurred $14 million in operating losses, resulted in a streamlined portfolio that propelled revenue to $180 million and operating income to $32 million.
In his role at Cyanotech, Brent transformed the company from a $17 million bulk ingredients supplier into a reputable $33 million consumer products brand, achieving an impressive 50% market share nationally. His strategic initiatives expanded distribution to 56% of Costco's U.S. warehouses, marking a significant growth milestone for the company. Brent's acumen was also evident at Van de Kamp's, where he engineered a 53% revenue increase, elevating the brand from a distant #3 to the number one position in the frozen seafood sector.
Additionally, Brent's forward-thinking mindset led him to develop a disposable diaper business strategy at Weyerhaeuser, which resulted in sustainable annual revenue growth of 35% and operating income increases of 63%, demonstrating his proficiency in identifying and capitalizing on market opportunities.
Brent’s wealth of knowledge is further enriched by his experiences studying under the legendary management consultant Peter Drucker and being mentored by the eminent basketball coach John Wooden. These influential figures have contributed to Brent's exceptional capability to inspire and lead teams towards achieving substantial organizational goals.
His diverse portfolio includes roles as a board member for various public, private, and non-profit organizations, showcasing his extensive network and commitment to organizational success at all levels. Moreover, his experience spans prestigious companies like Procter & Gamble, Frito-Lay, and Del Monte Foods, alongside being involved in healthcare start-ups, reflecting his versatile skill set and adaptability across various sectors.
Brent successfully completed six acquisitions, evaluated eight others, and conducted an IPO, demonstrating his deep expertise in mergers and acquisitions, a core competency that has become a hallmark of his illustrious career.
Brent is particularly passionate about partnering with CEOs and executives who are eager to unlock their organization’s untapped potential. Through his collaborative approach, he has guided numerous organizations in achieving sustainable performance improvements.
Education and Achievements
Brent Bailey holds a robust academic foundation, furthering his expertise with an MBA in Marketing and Finance from the prestigious UCLA Anderson School of Management. He also possesses a Bachelor's degree in Economics from Claremont McKenna College, equipping him with a comprehensive understanding of market dynamics and economic principles.
Brent’s wealth of experience is exemplified through his past leadership roles:
- Coaching Partner at Mentumm: Brent’s role involved collaborating with executives to foster growth and success.
- CEO at Unlocking Potential LLC: His leadership was instrumental in empowering organizations to realize their full potential.
- Vistage Chair at Vistage Worldwide, Inc.: Here, Brent facilitated discussions that supported executives in making strategic business decisions.
- General Manager Americas at Soho Flordis International: Brent worked on expanding the company’s market presence across the Americas.
- President, CEO & Board Member at Cyanotech: He played a crucial role in driving growth and developing the company's strategic direction.
- President at Unlocking Potential LLC: Under his presidency, the organization flourished, providing valuable insights to businesses.
- President, COO & Board Member at Pharmavite: Brent's leadership led to transformative changes that solidified Pharmavite’s status in the health supplement industry.
- Executive Vice President of Marketing at Del Monte Foods: He oversaw significant marketing strategies that enhanced brand recognition and engagement.
- Senior Vice President and General Manager-Household Division at Dial Corporation: Brent led major operational efforts that yielded substantial business outcomes.
- Vice President of Marketing at McGaw, Inc.: CAPS Division: His marketing strategies contributed to product development and market penetration.
- Executive Vice President of Marketing and Development at Weyerhaeuser: Personal Care Products Division: He spearheaded initiatives that led to increased revenue in the consumer product sector.
- Vice President of Sales & Marketing at Van de Kamp's Frozen Foods: Brent’s marketing efforts significantly boosted the company’s revenue and market standing.
- Product Manager for Tostitos & New Products at Frito-Lay: His innovative approach to product management was critical in driving sales growth.
Achievements
Brent’s core competencies include Profitable Revenue Growth, Board Membership, Management Processes, Business Strategy, Strategic Planning, Business Development, Culture Change, Leadership Development, Organizational Development, Team-Based Management, Line Marketing/Brand Management, New Product Development, International Business Development, Turnarounds, Start-Ups, and Mergers & Acquisitions (M&A).
Brent Bailey’s illustrious career reflects his exceptional dedication to driving growth, honing talent, and cultivating a culture of success in every organization he has led. His profound expertise and commitment to continuous improvement make him a distinguished leader in today's competitive business landscape.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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