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Brennan Dunn
Founder at RightMessage
Brennan Dunn is a prominent entrepreneur and the co-founder of RightMessage, a software as a service (SaaS) product designed to enhance website conversions through personalized messaging. He has a background in software development and has been instrumental in the growth of several tech-related ventures.
Career Overview
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RightMessage: Brennan co-founded RightMessage in June 2017, transitioning from a JavaScript library he developed for his email marketing course into a full-fledged SaaS product. The company aims to help businesses deliver tailored experiences to their website visitors, significantly increasing conversion rates. Under his leadership, RightMessage achieved rapid growth, reaching $35,000 in monthly recurring revenue within its first year. After facing challenges with customer implementation and financial sustainability, Brennan took over the company as a solo founder in 2023 and refocused its strategy.124
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We Are Titans: Prior to RightMessage, he founded We Are Titans, a web agency, in 2008, where he served as CEO until 2023. This agency specialized in product development and scaled successfully during its operation.1
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Previous Roles: Brennan has also held various software development positions at companies like Decisiv Inc and WorldMedia, where he contributed to significant projects, including a fleet management SaaS and a content management system for major clients like Starwood Resorts.1
Personal Insights and Contributions
Brennan is also an author, having published a book titled This Is Personal: The Art of Delivering the Right Email at the Right Time, which focuses on effective email marketing strategies. His work emphasizes the importance of personalized communication in building successful customer relationships.23
Currently residing in Hinckley, England, Dunn continues to innovate in the marketing technology space, focusing on strategies that align with both customer needs and sustainable business practices.15
Highlights
I'm so pleased with the RightMessage revamp is going.
A few big new updates:
1️⃣ Eliminated the need to verify that your script is in place. Once we start getting data = you're verified. Shiny new "last received data" badge in dashboard updates in realtime.
2️⃣ Overhauling how we report on personalisation campaigns. Now the effect of personalisation is much more obvious (more on this later!)
3️⃣ BIGGIE. Replaced the ConvertKit logo with the @kit if you're integrated with them 😘
Building a workflow editor is painful, especially if you're not particularly mathematically inclined (🙋 c'est moi)
That being said, I somehow pulled off creating a mini map for the new RightMessage Flow editor.
Will be super useful for customers with complex flows. https://t.co/FXHFlMgtDI
