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Brendan Ritchie
Chief Customer Officer at Lightwire with extensive experience in telecommunications
Brendan Ritchie is the Chief Growth Officer at First Focus, a managed service provider based in Australia. He has a significant background in telecommunications, with over 15 years of experience across both consumer and business segments. Ritchie emphasizes the importance of customer experience, believing that profit is a by-product of adding value to customers and clients.
Before joining First Focus in November 2023, Ritchie held various roles, including Chief Customer Officer at Lightwire, where he was responsible for sales, marketing, product development, and support. He has been instrumental in driving revenue growth, achieving an organic increase of $13 million over five years at Lightwire through a value-based pricing strategy and team alignment on core objectives.123
Ritchie is based in Southport, Queensland, Australia, and is known for his innovative approach to marketing and customer-led initiatives, including hosting a podcast and creating marketing content aimed at enhancing competitive advantages for partners.1