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    Brendan Ritchie

    Chief Customer Officer at Lightwire with extensive experience in telecommunications

    Brendan Ritchie is the Chief Growth Officer at First Focus, a managed service provider based in Australia. He has a significant background in telecommunications, with over 15 years of experience across both consumer and business segments. Ritchie emphasizes the importance of customer experience, believing that profit is a by-product of adding value to customers and clients.

    Before joining First Focus in November 2023, Ritchie held various roles, including Chief Customer Officer at Lightwire, where he was responsible for sales, marketing, product development, and support. He has been instrumental in driving revenue growth, achieving an organic increase of $13 million over five years at Lightwire through a value-based pricing strategy and team alignment on core objectives.123

    Ritchie is based in Southport, Queensland, Australia, and is known for his innovative approach to marketing and customer-led initiatives, including hosting a podcast and creating marketing content aimed at enhancing competitive advantages for partners.1

    Highlights

    Sky to become NZ’s next ISP - IT Brief New Zealand
    Mar 28 · IT Brief NZ
    The less tangible cost of Vocus New Zealand - IT Brief NZ

    Related Questions

    What are Brendan Ritchie's key achievements at First Focus?
    How has Brendan Ritchie's experience at Lightwire influenced his role at First Focus?
    What specific marketing initiatives has Brendan Ritchie spearheaded at First Focus?
    How does Brendan Ritchie's approach to customer experience differ from other managed service providers?
    What are some notable projects Brendan Ritchie has worked on at First Focus?
    Brendan Ritchie
    Brendan Ritchie, photo 1
    Brendan Ritchie, photo 2
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    Experience

    Chief Customer Officer at Lightwire Rural
    Chief Customer Officer at Lightwire Business

    Education

    BA, BCA, Political Science and Marketing at Victoria University of Wellington (1999 - 2002), St Patricks Stream (1994 - 1998)

    Location

    Southport, Queensland, Australia