Brendan O.

Brendan O'Connor, Customer Insights Analyst at Braze

Brendan O'Connor is a Senior Customer Insights Analyst at Braze, a customer engagement platform.1 In his role, he analyzes customer data and uses statistical modeling to provide actionable insights that inform the company's business strategies.

Some key facts about Brendan O'Connor:

• He has a background in economics from George Mason University
• He has held positions at companies like Andela, HelloFresh, SESAC, and Sony Music Entertainment
• His unique blend of analytical expertise, business acumen, and market research experience make him a valuable asset to the Braze team
• During 2020, Braze sent more than a trillion messages on behalf of customers, giving Brendan and the team a unique window into how send frequency can impact results13

Brendan has authored several articles for the Braze blog, including:

• "Send Frequency 2021: Exploring Messaging's Impact on Purchases and Conversions"1
• "Send Frequency 2021: Exploring Messaging's Impact on Engagement and Conversions, Industry by Industry"2
• "Channel Surfing: What Waves Did Brands Catch in 2020?"3

These articles showcase Brendan's expertise in using data to provide insights that help brands optimize their customer engagement strategies.