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Brendan McMahon
Director at Smoothweb working on AI voice, image and content technologies. CMO at Merlin Fit, Director at Argot.
Professional Background
Brendan McMahon is a seasoned expert in the field of technology and brand marketing, with a rich history of leading successful teams and businesses across the globe. A UK native who has spent the past 25 years in Asia, Brendan’s insights into digital transformation, particularly through the lens of voice-driven technology, have positioned him as a thought leader in this rapidly evolving landscape. Currently serving as the Director at Smoothweb Technologies, Brendan drives the development of AI-driven technologies that harness voice as a primary human interface. This innovative approach spans various sectors including fitness, micromobility, and educational technology, paving the way for more insightful and automated communication that not only enhances user engagement but also increases company productivity.
With over ten years of experience, Brendan has spearheaded multiple engagements in sectors such as SaaS, digital media, and medical devices, with a particular focus on verticals like retail, hospitality, and education. His versatility in navigating these diverse industries showcases his ability to adapt and thrive in dynamic environments.
Education and Achievements
Brendan's impressive educational background further solidifies his expertise. His academic accomplishments include studying Japanese Business and Language through the European Union Executive Training Program in Tokyo. Additionally, he holds an MBA in Business from Alliance Manchester Business School, an MBA focused on Global Brand Strategy from The University of Texas at Austin, and a PGCE in English/Modern Languages/TESOL with Distinction from the University of Kent. He also earned a Bachelor's Degree in English Literature from Royal Holloway, University of London.
Every phase of Brendan's education has equipped him with a well-rounded perspective that blends traditional business acumen with modern branding strategies, essential for success in today’s global marketplace. His passion for lifelong learning is evident not only in his comprehensive studies but also in his ongoing commitment to understanding new languages and cultures, as seen in his fluency in Japanese, French, Spanish, and additional Italian proficiency.
Professional Achievements
Throughout his career, Brendan has held several prominent positions that reflect his leadership and innovation in the industry. He served as the CEO and Country Head in Japan for a consulting company, where he established a multimillion-dollar business from the ground up, building a substantial client roster along the way. Brendan also held the role of COO at a prominent Japanese advertising agency, where he led a team of 100 employees and spearheaded significant digital transformations resulting in multi-million dollar contracts.
Moreover, as the AVP of Branding for Hong Kong’s leading global telecommunications company, Brendan contributed to significant brand shifts and market positioning strategies that have helped redefine the public's perception of telecommunications in the region. His tenure in these roles exemplifies his capability to navigate complex business environments and drive change that results in measurable outcomes.
Achievements
- Leadership in Technology Transformation: Brendan McMahon has been at the forefront of integrating voice technology into business strategies, leading to enhanced communication, customer engagement, and innovative solutions.
- Establishment of Multimillion Dollar Businesses: As CEO and Country Head in Japan, he successfully built a multimillion-dollar consulting business, highlighting his expertise in market entry and growth strategy.
- Restructuring Success in Advertising: As COO of a major Japanese advertising agency, he restructured the company for digital success, resulting in significant contract wins and increased productivity.
- Global Brand Management: His role as AVP Global Brand Manager at PCCW positioned him to make impactful branding strategies in a challenging telecommunications market.
- Linguistic Proficiency: Brendan's ability to speak multiple languages, including Japanese, French, Spanish, and Italian, enhances his communication skills and cultural understanding, further benefiting his professional interactions and opportunities across Asia and beyond.
- Commitment to Lifelong Learning: Brendan’s dedication to mastery in his fields of interest, perpetual personal growth, and business innovation demonstrates his commitment to being at the cutting edge of industry advancement.
Brendan McMahon’s career is characterized by significant contributions to multiple industries and a relentless quest for innovation. His belief in the potential of technology to disrupt traditional business practices and enhance brand experiences underscores his mission to drive change and lead organizations toward a prosperous digital future. Living in a global setting and meeting diverse individuals from different backgrounds fuels Brendan’s motivation, allowing him to embrace complexity and navigate intricate challenges with confidence and agility.