Brendan McCarthy

Chief Marketing Officer at Criteo

Brendan McCarthy is the Chief Marketing Officer (CMO) at Criteo, a global technology company specializing in digital advertising and marketing solutions. He joined Criteo in late 2020, bringing nearly 20 years of Fortune 500 strategic marketing and communications experience to the role.1 2

Career Background

Before joining Criteo, McCarthy held several notable positions:

Head of Communications and Product Marketing at Nielsen Global Media for five years, where he helped transform the company's reputation from a legacy television ratings provider to a leading-edge data and technology company.1 2
Senior Vice President roles at Nielsen, including Global Communications and Integrated Marketing & Communications.3
Senior Vice President at Edelman, a global public relations agency, where he managed global corporate programs and led high-profile assignments for large corporate and technology clients.3

Role at Criteo

As CMO at Criteo, McCarthy:

Leads the Marketing and Communications teams.3
Spearheads key transformational initiatives, including a brand refresh and an integrated marketing campaign called "The Future is Wide Open".1
Focuses on closing the gap between public perception of Criteo's capabilities and its actual offerings.2

Leadership Style and Philosophy

McCarthy emphasizes:

Helping team members understand the bigger picture and the importance of their work.2
Creating a high level of expectation and commitment to excellence.2
Balancing business challenges with creative aspects in marketing and communications.2