👋 Brendan P. Lewis

Brendan P. Lewis is the Executive Vice President of Global Communications and Public Affairs at Oatly, a prominent oat drink company.1 He joined Oatly in this newly created role in May 2022, reporting directly to the company's Chief Creative Officer, John Schoolcraft.1

Professional Background

Prior to joining Oatly, Lewis held several notable positions in the communications field:

• North American head of communications at Klarna, a fintech company1
• VP of communications and corporate affairs at Away, a suitcase brand1
• Communications roles at Grubhub, Expa, Pramana Collective, Shazam, and Foursquare1
• Earlier experience at LivingSocial, WCG, Juniper Networks, 463 Communications, VeriSign, and Edelman1

Responsibilities at Oatly

In his current role, Lewis is responsible for:

• Overseeing all of Oatly's communications across North America, APAC, and EMEA markets1
• Managing PR, public affairs, and social media for the company1
• Integrating Oatly's communications with its creative function to create a more unified and global approach to drive growth1

Professional Philosophy

Lewis is known for his emphasis on authenticity in brand communications. He believes in:

• Scenario planning for various situations to be prepared for potential crises2
• Being transparent about a company's controversies and missteps to build trust2
• Maintaining a calm and thoughtful approach when dealing with challenging situations2

Notable Projects

One of the interesting initiatives Lewis was involved with at Oatly was the creation of a website called "fukoatly.com," which compiled all the controversies Oatly has faced. This project demonstrated the company's commitment to transparency and authenticity.2

Brendan P. Lewis is based in the United States and brings a wealth of experience from various tech and consumer-facing companies to his role at Oatly.13