Brendan Lam

Brendan Lam is a Senior User Experience Designer at AREA 17, where he holds the position of Associate Strategy Director, UX. His work focuses on applying various design techniques and strategies to enhance user interactions, drawing inspiration from diverse media, including board games.124

At AREA 17, Brendan is part of a multidisciplinary team that emphasizes the integration of brand, experience, and technology, aiming to create impactful user experiences. He is particularly interested in exploring the emotional responses elicited during user interactions with products.34

Brendan's background includes a strong foundation in user experience design, where he seeks to understand user behavior and expectations to craft engaging experiences that serve people's lives effectively.23