Brendan Husebø

Brendan Husebø is a marketing and communications professional who previously worked as the Social Media Manager at Fnatic, a prominent esports organization.4 During his tenure at Fnatic, which lasted for about four years, Husebø played a significant role in shaping the organization's brand and communication strategies.3

Key Contributions at Fnatic

Slogan Creation: Husebø was tasked with developing a slogan for Fnatic, similar to those of traditional sports teams. He created the slogan "Then. Now. Always." which was incorporated into the launch of Fnatic's 2018 kit.1 This slogan has since become a part of Fnatic's identity and has resonated with fans.

Gucci Partnership: Husebø was involved in a collaboration between Fnatic and luxury brand Gucci. He helped strategize and execute a campaign centered around a limited edition Gucci Dive watch, which was inspired by Fnatic's League of Legends team.2 The campaign included social media coverage of the team at Milan Fashion Week and the launch of an arcade game within Gucci's app.

Skills and Expertise

Brendan Husebø is described as a Marketing and Communications Strategist & Analyst with over six years of experience.4 His work at Fnatic demonstrates his abilities in:

• Creative copywriting
• Brand strategy
• Social media management
• Campaign planning and execution
• Collaboration with luxury brands

Husebø's contributions to Fnatic were significant, helping to establish the organization's tone of voice and expand its reach through innovative partnerships and campaigns. His work on the Fnatic slogan and the Gucci collaboration showcases his ability to blend gaming culture with broader brand strategies.