Brendan Falk

Brendan Falk is a Principal Product Manager - Technical at Amazon Web Services (AWS), a position he has held since August 2023. He joined AWS following the acquisition of his startup, Fig, where he served as co-founder and CEO from March 2020 until the acquisition. Fig is known for enhancing the command line experience for developers and has garnered significant attention in the developer community, achieving hundreds of thousands of users and notable engagement on platforms like GitHub and Discord.12

Education and Early Career

Falk graduated from Harvard University with a degree in Economics, earning Magna Cum Laude honors. He was also involved in extracurricular activities, including serving as Treasurer for The Harvard Lampoon. Before founding Fig, he worked as a software engineer at Atomic 212 Group, where he developed reporting tools for Google Analytics and worked on SEO projects for major brands.1

Current Role at AWS

At AWS, Falk is part of the newly formed Next Generation Developer Experience organization, focusing on a confidential project aimed at improving developer productivity and experience. His leadership at Fig and subsequent transition to AWS highlights his commitment to advancing tools that facilitate better collaboration and efficiency for developers.13

Background

Originally from Australia, Falk has a strong academic background, having been recognized as Dux/Valedictorian at both Sydney Grammar School and Canberra Grammar School. He has also been involved with Y Combinator, a prestigious startup accelerator, which helped propel Fig's growth prior to its acquisition by Amazon.14