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Brendan Connaughton
Head of Growth Marketing at Qwilr
Brendan Connaughton is the Head of Growth Marketing at Qwilr, where he oversees growth marketing and demand generation initiatives, including performance marketing, SEO, and lifecycle strategies. His role is pivotal in driving customer acquisition and engagement through various marketing channels.12
Professional Background
Before joining Qwilr, Brendan led the Global Growth Marketing Team at Airwallex, a fintech scale-up. During his tenure there, he significantly contributed to the company's growth, helping to develop a marketing playbook that resulted in a 20-fold increase in customer growth within 2.5 years. His responsibilities encompassed a wide range of marketing functions such as content marketing, event marketing, and partner marketing.13
Education
Brendan holds a Bachelor of Business degree from the University of Technology Sydney, with majors in Marketing and Finance. While studying, he also worked as a private tutor in Business Statistics and was involved in running student learning programs.12
Brendan's extensive experience in both agency and startup environments has equipped him with a robust operational background and a hands-on approach to marketing challenges.1
