Brenda McNulty

Brenda McNulty is a senior commercial marketing leader who currently holds the position of Head of International Product & Licensing at WeightWatchers (WW).12 With extensive experience in the FMCG (Fast-Moving Consumer Goods), international, and foodservice sectors, McNulty specializes in developing and executing robust marketing strategies to deliver results.2

In her role at WeightWatchers, McNulty is responsible for:

1. Overseeing international licensing initiatives
2. Managing product development
3. Driving commercial analysis
4. Expanding the brand's consumer product offerings

McNulty has been instrumental in several key partnerships and initiatives for WeightWatchers, including:

1. The recent endorsement of Traces wine brand, making it the first wine label in the UK to be officially endorsed by WeightWatchers.1
2. Collaborating with Beanstalk, a global licensing agency, to extend WeightWatchers' product range into new food and beverage categories.45

Her approach to product development and licensing aligns with WeightWatchers' mission to make healthy living more accessible. As McNulty stated, "At WW, we want to make it as easy as possible for people to follow a healthy lifestyle".5

With her LinkedIn profile username being brenda-mcnulty-13558b50, McNulty maintains a professional presence on the platform, sharing insights and updates related to her work in consumer products, licensing, brand marketing, and business development.3