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Branko Lukic
AI Fellow and Design Fellow at Logitech | AI Innovation | Championing AI and Human Intelligence Synergy | Amplifying Human Creativity
Professional Background
Branko Lukic is a visionary in the fields of artificial intelligence and design. As both an AI Fellow and Design Fellow at Logitech, Branko has dedicated his career to harnessing the transformative power of AI. His deep passion lies in exploring and enhancing the relationship between human creativity and synthetic intelligence, aiming to amplify human potential and to expand the dimensions of productivity through a harmonious integration of AI technologies. Branko's work embodies a commitment to developing products and services that not only meet but exceed user expectations, aligning with cutting-edge advancements in AI.
Branko has an extensive professional history, most notably as a Distinguished Designer at Logitech, infusing innovation and human-centered design into numerous initiatives. Prior to his tenure at Logitech, he served as a Design Lead at IDEO, where he was pivotal in designing, directing, and managing award-winning projects for renowned clients, including Nike, SONY, and Samsung. His experiences at IDEO fortified Branko's expertise in design strategy, enabling him to contribute significantly to the success and branding of Fortune 500 companies.
Adding to his remarkable journey, Branko was personally recruited by Hartmut Esslinger of frog design, where he operated as a Senior Designer. His array of projects for leading corporations, such as SAP, ATT, and Microsoft, not only showcased his design aptitude but also reflected his ability to manage large-scale, innovative projects that demand technical proficiency and a keen understanding of market requirements.
Education and Achievements
Branko's educational background lays a solid foundation for his remarkable career. He obtained a Bachelor of Science in Industrial Design from the University of Arts in Belgrade, where he developed his core skills in design principles, user experience, and product innovation. Additionally, he enhanced his design acumen during his studies at the Industrial Design High School in Belgrade, where he focused on Junior Industrial Designer training. Branko's commitment to ongoing learning is reflected in his established career, as he frequently shares his knowledge and inspiration through lectures and design workshops at prestigious institutions, including the renowned d.school at Stanford University.
Branko's contributions to the field of design have garnered widespread recognition through numerous awards, underlining his status as a leader in innovative design solutions. His portfolio includes prestigious accolades such as the BusinessWeek IDSA (IDEA) Gold Award, Red Dot Award, and others, affirming his excellence in user experience, branding, and design innovation. His work is also part of the permanent exhibit at the Chicago Athenaeum Museum of Architecture and Design, showcasing the enduring impact of his creative endeavors.
Notable Contributions and Innovations
Branko is not just a designer; he is a true innovator whose vision extends beyond traditional boundaries. He holds multiple patents that speak to his inventive spirit, continuously seeking ways to redefine user interaction and elevate product design. As a Creative Ambassador for Serbia for the Ministry of Culture of the Republic of Serbia, he has played an instrumental role in promoting the intersection of creativity and technology on a global scale.
His passion for empowering new generations of designers is evident through his various lecturing roles, where he inspires students at various universities worldwide. His presentations at design workshops resonate with aspiring designers who are eager to learn from Branko’s extensive experiences and insights into the evolving landscape of design and technology.
Branko's journey also includes significant entrepreneurial endeavors, having co-founded companies such as UCAN Products, LLC, and being the founder of BriteObjects LLC. These ventures highlight his commitment to driving entrepreneurship within the design sector and providing innovative solutions to real-world challenges.
Conclusion
In summary, Branko Lukic stands as a formidable figure in the intersection of artificial intelligence and design, consistently pushing the boundaries of creativity and technology. Speaking to innovative design strategies, a mission for ethical AI, and his dedication to user-centric solutions, Branko embodies a modern pioneer ready to inspire the next generation of designers and technologists. With a blend of artistic vision, technological expertise, and an unwavering commitment to human-centric design, Branko continues to shape the future of design and AI, making a significant impact on industries globally.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.