Branislav Nikolic

CEO & Founder at Novalogy Inc.

Branislav Nikolic is a prominent HealthTech entrepreneur and visionary, currently serving as a Council Member at Good Light Group since 2020. He is also the CEO and Co-founder of AYO by Novalogy, a company focused on wearable light therapy technology that aims to enhance users' energy levels, sleep quality, and overall well-being. Under his leadership, AYO has gained international recognition, being sold in over 100 countries and featured in major global media outlets.1 2

Professional Background

AYO by Novalogy: As CEO since March 2015, Nikolic has driven innovation in health technology, particularly in light therapy solutions. The flagship product, AYO, has been designed to help users combat jet lag and improve performance.1 3
Good Light Group: His role as a council member involves contributing to advancements in light therapy and its applications in health.1 4
National Sleep Foundation: He is also a member of the SleepTech Council, focusing on innovations that improve sleep health.1 2
Endeavor Entrepreneur: Since December 2018, he has been part of Endeavor, which supports high-impact entrepreneurs globally.1

Education and Affiliations

Nikolic's educational background includes studies at Harvard Business School, which complements his entrepreneurial ventures. He is actively involved in several organizations aimed at promoting innovation and entrepreneurship in health technology and beyond.1 2

Branislav Nikolic's work exemplifies a commitment to leveraging technology for better health outcomes, making significant contributions to the fields of wearable technology and sleep health.