Ohio University

Sr. Designer at HUSL Digital

• Multidisciplinary designer adept at collaborating with cross-functional teams to achieve business objectives through creative solutions.
• Provides creative direction, ideation, and thought leadership, driving projects from conception to final delivery.
• Proficient in art direction, branding, digital design, motion design, and digital editing, with a strong foundation in design hierarchy, layout, typography, and color theory.
• Thrives in dynamic, fast-paced environments, pitching multiple concepts and providing actionable feedback throughout all project phases.
• Leads design process improvements, mentors junior designers, and enhances team performance through ongoing education and 1:1 meetings.
• Develops innovative prototypes and strategically driven design solutions for interactive experiences, alongside creating bold brand identities and visual design systems.
• Deep expertise in UX/UI design systems, with experience across various industries including Technology, Data, Entertainment, and Education.
• Solid understanding of front-end development, responsive frameworks, and content management systems.
• Demonstrates exceptional organizational skills, delivering high-quality projects on time with minimal oversight.
• Communicates effectively through verbal, written, and visual channels, utilizing storytelling to connect business goals with creative vision.

HUSL Digital

Art Director

• Specialized in creating interactive designs including responsive websites, wireframes, prototypes, HTML email templates/campaigns, and social media campaigns across diverse industries such as B2B, B2C, Technology Start-ups, Big Data, Real Estate, Corporate Relocation, and Data Insights.
• Conceptualized and delivered engaging interactive experiences to connect with customers, establish brand voice, increase signups, and drive sales.
• Led projects from discovery meetings to visual design and quality assurance, collaborating with product teams to align with user goals and implement online strategies.
• Worked closely with SEO teams to enhance website rankings and hits, while providing mentorship to junior designers and hosting creative team meetings for brainstorming and knowledge sharing.
• Managed brand development projects including brand name creation, logo design, and style guide development.
• Led sales pitches, discovery meetings, and competitive analysis to guide clients towards bold, unique, and progressive brand visions.
• Delivered comprehensive brand identities through logo designs, brand guides, and print/digital marketing materials, strategically positioning brands as leaders in their industries.
• Successfully launched numerous interactive designs and brand identities resulting in increased customer engagement and market positioning.
• Received recognition for guiding clients towards innovative brand visions and effectively positioning brands as industry leaders.
• Provided leadership and mentorship, fostering a collaborative and creative work environment.

Sr. Designer

ACTIVE NETWORK
• Specialized in responsive web design, e-commerce design, iOS apps, HTML email templates, and social media campaigns.
• Led visual design direction for global product sites, enhancing user experience for event registration and follow-up.
• Conceptualized and implemented engaging online shopping experiences, driving registrations and sales.
• Assisted in re-branding efforts and provided creative direction for ACTIVE Network.
• Collaborated with product teams to align with user goals and implement online strategies.
• Provided mentorship to junior designers and maintained high standards of implementation through visual QA and style guide adherence.
• Facilitated creative team meetings for brainstorming and knowledge sharing.

RTP
• Designed responsive web and e-commerce platforms, custom CMS, and skin-able templates.
• Led visual design direction for the re-design of the e-commerce platform RTP|One.
• Developed intuitive UX solutions for ski pass shopping, rental booking, and lesson scheduling.
• Evaluated user research to design for diverse traveler personas.
• Coordinated with product teams to deliver seamless user experiences for 40+ clients.
• Established baseline style guides to maintain visual hierarchy and best UX/UI practices while accommodating client branding.

ACTIVE Network

Sr. Visual Designer

• Specialized in web, mobile, and e-commerce design, implementing branding standards and creating social media campaigns.
• Developed creative solutions for resort, recreation, and outdoors industries, focusing on experiential, e-commerce, portal, and template sites.
• Delivered award-winning, cross-platform design solutions and presents creative briefs to clients.
• Hosted creative team meetings, facilitates brainstorming sessions, and contributes industry blog posts.
• Illustrated and paints large-scale ski murals for office decor.

Resort Technology Partners (RTP)

Web Designer

• Spearhead unique solutions encompassing creative direction, web, and graphic design, corporate identity, branding, and iconography.
• Co-owned a web, print, and branding studio catering to small-medium sized businesses, managing client relationships and driving new business.
• Regularly blogged on industry topics, contributing to thought leadership and staying abreast of trends.
• Attended networking events to enhance community awareness and foster industry connections.

Lift Creative Group

Creative Director & Co-Owner

• Was responsible for: creating logos, corporate identities, campaign concepts, banners, trading cards, event brochures & guides, and t-shirts.
• Met tight deadlines while maintaining brand standards for nationally recognized companies.

Brandon Swonger