Brandon Saranik

Brandon Saranik is a seasoned marketing professional currently serving as the Marketing Director for Gatorade Social & Culture at PepsiCo.1 With over 20 years of high-level experience in marketing and research, Saranik has established himself as a strategic and innovative executive in the field.23

Professional Background

Saranik's career is marked by his expertise in advertising and psychology, which he studied at the University of Colorado at Boulder, earning a BS in these disciplines.1 This educational background has likely contributed to his success in understanding consumer behavior and crafting effective marketing strategies.

Current Role and Responsibilities

As the Marketing Director for Gatorade Social & Culture, Saranik is involved in developing and implementing marketing strategies that resonate with younger demographics, particularly Generation Z. His work includes:

• Developing new marketing initiatives tailored to Gen Z consumers2
• Collaborating with high-profile personalities, such as DJ Khaled, for brand partnerships3
• Overseeing social media and cultural marketing efforts for the Gatorade brand

Professional Traits

Saranik is described as:

• Charismatic
• Driven by opportunities to learn and grow
• Strategic and innovative in his approach to marketing23

Online Presence

Brandon Saranik maintains an active professional presence online:

• LinkedIn: His profile can be found under the username "brandonsaranik"1
• Twitter: He has an account @BrandonSaranik, where he engages with followers and shares industry insights4

Saranik's role at PepsiCo and his focus on Gatorade's social and cultural marketing efforts demonstrate his significant influence in shaping the brand's strategy to connect with younger consumers and maintain relevance in a rapidly evolving digital landscape.