Brandon Pollock

Brandon Pollock is the Chief Executive Officer and Co-Founder of Theory Wellness Inc., a cannabis company based in Massachusetts.1 He is a passionate advocate for cannabis legalization and a serial entrepreneur with a successful track record in managing and growing mission-driven companies.1

Career Background

Brandon began his cannabis career in 2014 by consulting in emerging markets before focusing on Theory Wellness in 2015.1 As CEO, he is committed to building a world-class cannabis organization that prioritizes being a great place to work, producing high-quality products, and leading by example through progressive initiatives.1

Company Overview

Theory Wellness, under Brandon's leadership, is an East Coast medical and recreational cannabis brand that:

• Cultivates cannabis using sustainable techniques
• Operates extraction labs
• Manufactures infused marijuana products
• Serves patients and customers at dispensaries in Massachusetts and Maine2

The company focuses on small-batch, craft cannabis and develops unique genetics for premium products including flower, concentrates, edibles, and infusions.2

Personal Interests

Outside of work, Brandon enjoys:

• Enhancing his experiences with cannabis
• Fishing
• Skiing
• Enjoying craft IPAs with his wife Beth and his dog, Loon1

Leadership Style

Brandon is known for his commitment to:

• Building a world-class cannabis organization
• Implementing progressive initiatives such as a social equity program
• Developing an outdoor cannabis farm1

His approach to business involves careful evaluation of operations, staffing, marketing, and product choices based on available metrics.2