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Brandon W. Park
Consumer Exec Profitably Scaling D2C + Multichannel Brands
Brandon W. Park is the President at Higround, a premium gaming hardware and lifestyle brand.12 He has a background in e-commerce, 3rd party logistics, and digital marketing.1 Brandon's professional experience includes a connection to New York University's Leonard N. Stern School of Business.1
Company Background
Higround, the company Brandon leads, was co-founded by Rustin Sotoodeh and Kha Lu in 2020.2 The brand is known for creating the first-ever graphic keyboard and specializes in producing premium gaming peripherals, including mechanical keyboards and mice.24
Professional Expertise
Brandon W. Park's areas of specialization include:
- E-commerce
- 3rd Party Logistics
- Digital Marketing
His experience in these fields likely contributes to his role in leading Higround, a company that operates in the gaming hardware and lifestyle sector with a strong online presence.
While not directly related to his current position at Higround, it's worth noting that Brandon Park has previous experience as the former CEO of Homesick Candles and has also been associated with 100 Thieves as their CMO.3 This background in brand creation and e-commerce growth aligns well with his current role at a company focused on premium gaming peripherals and lifestyle products.
