Brandon Jernigan

Brandon Jernigan is a Design and Innovation Strategist at Target, known for his expertise in human-centered design, design thinking, lean startup methodologies, experience design, corporate strategy, and design research.1 With a unique background blending art and business, Jernigan describes himself as creatively driven, strategically minded, and human-obsessed.2

Career at Target

Jernigan's career at Target has evolved over the years:

• Currently serves as the Director of Enterprise Growth Initiatives15
• Previously held positions such as:
  • Services & Enterprise Growth Principal (2018-2021)
  • Senior Design Strategist & Researcher (2017-2018)5

In his role, Jernigan focuses on designing and implementing innovative strategies to drive enterprise growth at Target. He is involved in testing new products with customers and exploring innovative approaches within the retail giant.46

Professional Background

Before his tenure at Target, Brandon Jernigan's professional experience includes:

• Investment Analyst at Prudential Capital Group
• Creative Director (specific company not mentioned)
• Experience at BCG (Boston Consulting Group)5

This diverse background in finance, creative direction, and consulting has likely contributed to his multifaceted approach to design and innovation strategy.

Skills and Expertise

Jernigan's areas of expertise include:

• Human-centered design
• Design thinking
• Lean startup methodologies
• Experience design
• Corporate strategy
• Design research1

His unique combination of creative and strategic skills allows him to approach innovation from both artistic and business perspectives.2

Brandon Jernigan is based in Minneapolis, MN, and can be reached professionally through his Target email address or his personal Gmail account.37