University of Houston

Santa Monica College

Pacific Palisades

Software Product Marketing Manager at HP

Skills: Story · Product Marketing · Competitive Analysis · Product Requirements · Critical Thinking · Business Case Development · Analytics · Product Road Mapping · Generative AI · User Stories · Design Review · Business Requirements · Presentations · Key Performance Indicators · Coordination Skills

Premium Notebook Product Planner

Focus on endpoint management and manageability software for HP personal systems and devices

Software Product Manager

Experiences and Software Product Management

Software & Experience Product Manager

Product management of HP’s collaboration, multimedia and hardware enabling application’s product strategy for notebooks, desktops and mobile workstations. 

·	Analyzed market research to determine emerging industry trends specifically around enterprise software to define the product roadmap.

·	Created application requirements: value proposition, key selling points, feature sets, UI/UX, and performed competitive analysis and communicated the findings to senior level executives.

·	Led driving offshore development teams in India, Taiwan and Israel.

·	Managed non-preinstalled 3rd party security and manageability vendors.

Software Marketing Product Manager

Responsible for Nippon Shokken Houston branch’s two largest American accounts, Whole Foods Grocers and Kroger (equaling 249 stores through Texas and neighboring states)

·	Solved Whole Food Grocer’s marinating consistency problems by developing a private brand that resulted into a nationwide release.

·	Introduced 4 new products into Whole Foods Seafood Department.

·	Introduced Nippon Shokken retail bottles into all Kroger Southwest Division stores.

·	Created databases to predict inventory shortages at retail stores.

·	Responsible for all local marketing materials, including creating individualized presentations for buyers, distributers and end users as well as POS materials.

·	Worked in conjunction with distributor’s sales teams (up to 50 people at a time), teaching them about Nippon Shokken’s products and providing cooked samples and marketing materials.

·	#4 Ranked sales rep. in the country and #1 regionally in Q1 2016.

Brandon Fleissig