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Brady Donnelly
CPG Brand Management and Value Creation | MBA at Columbia Business School
Brady Donnelly is an experienced business executive with a diverse background in marketing, brand strategy, and entrepreneurship. He is currently a Venture Partner at Great Circle Ventures, based in New York.1
Professional Experience
Current Roles::
- Venture Partner at Great Circle Ventures
- Fractional CMO (self-employed since June 2023)
- Founder and Managing Partner at Patina Brands (since February 2020)
- Advisor at New Zealand Trade and Enterprise (since June 2020)
Previous Positions::
- Global Chief Marketing Officer at The PCA Group of Companies (January 2021 - April 2023)
- US Operating Advisor at Bluegem Capital Partners (July 2021 - July 2022)
- Interim Chief Marketing Officer at Cannuka (September 2019 - February 2020)
- Executive Director of Consumer Experience at FIG (November 2017 - July 2019)
- Founder and Managing Director of Hungry, which was acquired in 2017
Expertise and Achievements
Brady Donnelly has demonstrated expertise in:
- Developing and managing end-to-end growth strategies for consumer brands
- Brand positioning and launch strategies
- Digital marketing and e-commerce optimization
- New brand and product development
- Managing cross-functional teams and improving business performance
Some of his notable achievements include:
- Increasing topline revenue by 30% and return on advertising spend by 121% in his role as Global CMO at The PCA Group1
- Growing his agency, Hungry, by 100% in revenue and team size each year before its acquisition in 20171
- Being recognized as part of AdAge A-List Agency in 2017, 2018, and 2019 while at FIG1
Education
Brady Donnelly is currently pursuing an Executive MBA at Columbia Business School (2023-2025).1 He holds a Bachelor's degree in Sociology and Creative Writing from New York University, where he was awarded the Founders' Day Award as a University Honors Scholar.1
In June 2023, Brady Donnelly announced that he had left his role as Global CMO of the PCA Group to pursue independent ventures2, which aligns with his current positions as a Venture Partner and Fractional CMO.