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Brad Witter
Senior Vice President at Generac Power Systems
Brad Witter is a dedicated technology leader with a strong passion for creating product solutions that align closely with market needs and customer objectives.
His expertise lies in effectively balancing the delivery of a Minimum Viable Product for early wins with the strategic vision for long-term enterprise success.
Brad excels in leading and nurturing high-performing development teams, emphasizing culture, innovation, and process efficiency to deliver maximum value to the business.
With a diverse leadership background from founder to executive positions in large corporations, Brad has a demonstrated technical acumen in automation hardware, enterprise software design, development, and support.
He approaches business challenges with a focus on innovative solutions and matching the right tools to the problems at hand, always putting business interests first.
As the Co-founder of Blue Pillar, Brad played a pivotal role in its growth from a startup to a prominent player in energy enterprise software and controls through strategic sales, marketing, and operational initiatives.
His extensive experience encompasses IoT technologies, enterprise software development, energy engineering, B2B energy integration, product marketing, project management, and more.
Brad Witter holds a Bachelor of Science in Electrical Engineering and a Bachelor of Science in Electrical Engineering from Purdue University, showcasing his strong educational foundation.
He has held notable positions including SVP at Generac Power Systems, CEO at Blue Pillar, Exec Vice President at Stericycle, Director Of Engineering at Advanced Interface Solutions, among others.
Brad's career spans across diverse roles in sales, engineering, technology leadership, and business management, reflecting his multifaceted expertise and adaptability in various industry domains.