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Brad Soroca
VP, GM Content at Tripadvisor
Brad Soroca is a customer-focused senior executive with vast experience in media, technology, and e-commerce industries. He is known for his innovative and transformative leadership style, driving companies towards defined purposes while maximizing revenue and profits. Brad excels in leading cross-functional teams to simplify complex business challenges, focusing on core purposes and unlocking opportunities. As the Chief Commercial Officer at Deluxe, he revamped the 100+ year-old brand, winning prestigious awards for innovation excellence. Brad also has a successful entrepreneurial background, having led venture-backed startups like eMusic and Arazoo. His earlier work at NBC and ESPN contributed to digital transformations and innovative product launches in the media industry. Brad's specialties include leadership, strategy, brand building, product innovation, growth marketing, sales, creative management, and CRM.
