Brad Schultz

Brad Schultz is the Chief Executive Officer (CEO) of metafan Pty Ltd, a sports marketing and data analytics firm.3 He was appointed to this position to lead the company's growth strategy.3 Prior to joining metafan, Schultz served as the Executive General Manager of Marketing and Product at Collingwood Football Club, where he played a key role in helping the club exceed its membership records for two consecutive years.1

Schultz has a background in working with elite sports clubs, governing bodies, and digital media.1 He is based in Melbourne, Australia, and has over 500 connections on LinkedIn.2 His educational background includes attending Harvard Business School.4

At metafan, Schultz leads a team that provides a purpose-built platform to manage and analyze fan data, offering solutions designed to reduce costs in managing fan data and licensing marketing technology.1 The company focuses on leveraging club, brand, public, and proprietary data assets to engage fans and collect insights.1