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Brad Minor
Chief Brand Officer 🧡 Etsy
Brad Minor is the Chief Brand Officer at Etsy, a position he assumed in July 2024 after serving as the Global Head of Brand Marketing and Communications. In his current role, he oversees the brand strategy and creative direction of Etsy, focusing on promoting the company's mission to "Keep Commerce Human" in a technology-driven marketplace.123
Career Background
Brad Minor has extensive experience in brand marketing and communications, having worked with notable companies including SiriusXM, Chase, and American Express prior to his tenure at Etsy. His expertise includes managing global teams and developing comprehensive brand strategies that enhance brand identity across various industries.12
Contributions at Etsy
Under Minor's leadership, Etsy has launched several significant marketing campaigns that emphasize the unique stories of its sellers, aiming to foster a deeper connection between buyers and the handmade products available on the platform. His recent initiatives include a campaign that features real sellers in advertisements, highlighting their creativity and the personal touch they bring to their products.235
Online Presence
Minor is active on LinkedIn, where he shares insights about Etsy's marketing strategies and campaigns. His LinkedIn username is brad-minor-4839186.46
