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    Brad Madge

    Creative Lead

    Professional Background

    Brad Madge is an award-winning creative professional with over 20 years of extensive experience in advertising and sales-focused marketing. Renowned for his unique ability to connect shoppers with compelling narratives through innovative design and impulse marketing techniques, Brad is a visionary thinker and a diligent doer. He specializes in bridging the gap between brands and consumers, crafting creative solutions that elevate sales and enhance brand recognition.

    Throughout his dynamic career, Brad has excelled in various roles, including Lead Creative at Roosquirrel Pty Ltd, Executive Creative Director at The Zoo Republic, and Creative Director at Cheil Worldwide Inc. His rich professional journey also includes freelancing for several prestigious agencies, where he demonstrated his expertise by working with Australia’s biggest brands. With a portfolio that showcases integrated projects featuring cutting-edge technologies such as beacon technology, Augmented Reality, and experiential marketing, Brad consistently pushes the boundaries of creativity and innovation.

    Brad’s approach is centered around seeking a three-way win between customers, retailers, and brands, ensuring that all parties benefit from the creative solutions he designs. His collaborative spirit, keen sense of humour, and unwavering passion for creativity make him an invaluable asset to any team.

    Education and Achievements

    Brad's educational background is as diverse and impressive as his professional experience. He studied Art Direction at AFA Advertising School, where he honed his creative skills, and furthered his knowledge in pre-visualisation for film and television at the Australian Film and Television School. His business acumen was shaped under the mentorship of Siimon Reynolds, a prominent figure in the marketing world. Brad's pursuit of knowledge didn't stop there; he also delved into the intricacies of psychology through an NLP Master Class and earned a Bachelor of Creative Arts in Design from the University of Wollongong.

    In addition to his formal education, Brad has garnered several awards throughout his career, reflecting his commitment to excellence and creativity in the marketing field. His work not only celebrates innovative design but also seeks to evoke emotional connections with consumers.

    Achievements

    • Lead Creative at Roosquirrel Pty Ltd: Brad currently leads creative initiatives at Roosquirrel, where he is instrumental in developing innovative marketing campaigns that resonate with customers.
    • Executive Creative Director at The Zoo Republic: In this role, Brad oversaw major campaigns that blended strategy and creativity to deliver exceptional results for clients.
    • Creative Director at Cheil Worldwide Inc.: Brad played a pivotal role in shaping creative direction, ensuring that brand stories were effectively articulated across multiple platforms.
    • Freelance Creative: His freelance work with various agencies, including loop branding and IdeaWorks, showcases his versatility and ability to adapt to different creative environments.

    Personal Skills and Strengths

    Brad's creative excellence is complemented by his interpersonal skills. He is known for being creative, passionate, and entrepreneurial, with a strong sense of humour that makes collaboration enjoyable. His ability to work seamlessly in teams and present ideas powerfully, while respecting client challenges, has made him a preferred choice for many organizations seeking creative leadership. Brad takes pride in being adaptable and open-minded, always ready to transform scribbles on a napkin into polished concepts ready for the market.

    Beyond his impressive career and educational background, Brad’s determination to merge creativity with functionality fuels his ongoing success in the marketing landscape. His capabilities as a versatile creative professional—encompassing everything from concept development to print and digital design—settle comfortably within the realm of expertise that defines his illustrious career.

    If you're looking for someone who can not only think outside the box but also skillfully execute ideas that captivate audiences and generate significant results, Brad Madge brings a wealth of creativity and experience to the table.

    Related Questions

    How has Brad Madge's extensive experience in advertising shaped his creative approach in marketing?
    What innovative techniques has Brad implemented to bridge the gap between shoppers and brands?
    How does Brad integrate emerging technologies like Augmented Reality into his marketing campaigns?
    In what ways has Brad's educational background influenced his professional journey in the creative industry?
    What unique strategies does Brad use to achieve the three-way win between customers, retailers, and brands?
    Brad Madge
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    Location

    Sydney, New South Wales, Australia