Brad Macdonald

Brad Macdonald is a strategic marketing leader with a strong focus on customer retention and loyalty. He brings a unique blend of technical expertise and extensive experience in strategic marketing, showcasing his ability to lead marketing teams and programs effectively. Brad excels in designing customer-centric programs and experiences, consistently delivering tangible results.

Brad pursued his education at Brigham Young University, where he studied MBA with a focus on Supply Chain Management. Prior to that, he obtained a BS in Computer Science from the University of Utah, laying a robust foundation for his technical prowess in the marketing field.

Throughout his career, Brad Macdonald has held key positions in reputable organizations. He currently serves as the Vice President of Loyalty Consulting at Epsilon, building on his prior role as the Senior Director of Strategic Consulting within the same company. His expertise extends across various sectors, having worked as a Database Marketing Director at Progrexion, Senior Director of Loyalty and Guest Analytics at Regis Corporation, and Senior Director of Customer Strategy, Analytics, and Partner Marketing at Carlson Hotels Worldwide.

Brad's professional journey also includes roles at prominent airlines, having worked as a Program Manager for Product Development and CRM at Delta Air Lines, Manager for Product Development & CRM at Northwest Airlines, and as an IS Specialist at National Benefit Alliance. These diverse experiences have equipped him with a comprehensive understanding of marketing dynamics in different industries.

With a solid educational background, extensive experience in strategic marketing, and a proven track record of driving customer loyalty and retention, Brad Macdonald stands out as a seasoned marketing professional with a knack for crafting innovative marketing strategies that resonate with customers.