Brad Laney

Brad Laney is the Co-Founder and President of Day One, a leading creative agency specializing in earned marketing communications for brands.

With over 25 years of experience in CPG, travel, lifestyle, and consumer tech, Brad leads the strategic direction and operations of Day One, overseeing a team of nearly 200 employees across multiple locations.

Under Brad's leadership, Day One has been recognized by industry publications, winning accolades such as PR Week's Outstanding Midsize Agency of the Year and spots on AdAge's A-List and Fast Company's "Most Innovative Companies" list.

Before founding Day One, Brad honed his expertise at M Booth & Associates, specializing in consumer tech and travel, and at other esteemed organizations in communications and public relations roles.

Brad Laney is known for his blend of analytical rigor and creative innovation, enabling Day One to thrive in a dynamic cultural landscape by focusing on nimble efficiency and culture-first storytelling.

Brad is a dedicated mentor and entrepreneur, guiding his team to deliver authentic campaigns that resonate with target audiences and drive growth for the agency.

Outside of work, Brad is a passionate marathon runner, traveler, and enjoys exploring New York City with his two children.