Brad Kates

Brad Kates is the Chief Executive Officer (CEO) and President of Opinion Dynamics, a leading company specializing in research on energy efficiency, demand response, and renewable energy efforts.123 With over two decades of experience in strategic consulting and market research, Kates plays a crucial role in driving the company's mission and operations.

Professional Background

Brad Kates is committed to providing accurate information to clients, enabling them to make informed decisions.1 He specializes in:

• Blending technical and management resources for large-scale projects
• Ensuring work is accurate, timely, and useful to clients
• Delivering cutting-edge strategic research, evaluation, and consulting services4

Education

Kates holds an MBA in Management and Organizational Behavior, which he obtained between 1995 and 2000.6

Company Leadership

Under Brad Kates' leadership, Opinion Dynamics has:

• Become the largest independently-owned company in its field
• Expanded its core services through strategic acquisitions
• Maintained a focus on serving clients in the clean energy industry

In 2019, Opinion Dynamics acquired Research Into Action, a move that Kates described as allowing the company to "continue to provide the quality of work that our clients have come to expect, while also helping us to further expand our core services".25

Personal Interests

Outside of his professional life, Brad Kates is an avid golfer. He has noted the "bittersweet fact" that his eldest son is close to surpassing him as the "best golfer in the family".1