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Brad Hays
Targeted Marketing Operations Manager at H-E-B
Professional Background
Brad Hays is a seasoned professional with extensive experience in marketing and project management, particularly within the retail and nonprofit sectors. Currently serving as the Targeted Marketing Operations Manager at H-E-B, one of the leading grocery chains in Texas, Brad has been instrumental in optimizing marketing strategies that enhance customer engagement and drive sales growth. His depth of expertise spans various leadership roles that leverage his strong background in both digital and traditional marketing techniques.
Before stepping into his current role at H-E-B, Brad made significant contributions as the Marketing Technology Manager, where he was responsible for integrating innovative marketing technologies into the company's operations. His proactive approach and ability to harness technology have played a key role in enhancing H-E-B's marketing capabilities. Prior to that, he served as a Senior Project Manager, showcasing his ability to oversee complex projects from inception to completion, ensuring alignment with corporate goals and objectives.
Brad’s career journey also includes a role at BI-LO Winn-Dixie, LLC as a Digital Marketing Project Manager, where he successfully managed online marketing initiatives that expanded the brand's reach and customer interaction. His background includes high-impact positions at notable organizations, reflecting his adaptability and commitment to community service, such as his tenure as Vice President of Big Brothers Big Sisters of Greater Houston, where he contributed to mentoring and youth development initiatives.
Additionally, Brad's experience as a Management Consultant at Pricewaterhouse Coopers LLP equipped him with a solid foundation in strategic analysis and business operations, allowing him to provide valuable insights and solutions to corporate clients. Early in his career, he honed his technical skills as an Application Developer at Pennzoil Company Inc, contributing to the development of technological solutions that improved operational efficiency.
Education and Achievements
Brad Hays obtained his Bachelor of Business Administration with a concentration in Marketing from Texas A&M University, one of the top public universities in the United States known for its emphasis on student leadership and community engagement. This strong academic background laid the groundwork for his successful approach to marketing and business operations.
Throughout his impressive career, Brad has achieved numerous milestones, demonstrating his dedication to excellence in every position he has held. His ability to navigate and adapt to the evolving landscape of marketing, coupled with his commitment to fostering strong relationships within his community, distinguishes him as a leader in his field.
Achievements
- Oversaw multiple successful marketing campaigns that have significantly boosted customer engagement and brand loyalty at H-E-B.
- Implemented marketing technology solutions that streamlined operations and enhanced customer experiences in retail environments.
- Played a key role in youth mentorship as Vice President of Big Brothers Big Sisters of Greater Houston, positively impacting the lives of countless young individuals in the community.
- Enhanced project management techniques at H-E-B that resulted in improved project delivery timelines and stakeholder satisfaction.
- Successfully integrated digital marketing strategies that set a benchmark for industry best practices during his time at BI-LO Winn-Dixie.
- Developed and implemented strategic consulting practices at Pricewaterhouse Coopers, contributing to the growth and efficiency of client organizations.
Brad Hays continues to leverage his diverse skill set, experience, and passion for marketing, making significant strides in his current role as Targeted Marketing Operations Manager at H-E-B. His commitment to innovation and community involvement remains a driving force in his professional journey, as he seeks to make a lasting impact in the field of marketing and beyond.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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