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Brad Goist
COO at Refresco North America
Professional Background
Brad Goist is a results-oriented and energetic leader with extensive experience in driving top-line growth and bottom-line profits. With a diverse background in various leadership roles, he has successfully navigated complex businesses and multiple routes-to-market, showcasing his capability to lead organizations towards operational excellence and strategic innovation. Currently, he serves as the Chief Operating Officer (COO) at Refresco North America, where he contributes his deep industry knowledge and strategic thinking skills to enhance the company’s operations and market positioning.
Previously, Brad held the position of President of the North America Business Unit at Cott Beverages, where he demonstrated exceptional leadership and operational management skills that fostered significant growth and profitability. His impressive career also includes a tenure as Senior Vice President and General Manager of US Snacks at the Kellogg Company, where he was instrumental in enhancing product offerings and driving market share within a highly competitive snack food sector. In this role, he leveraged his innovative marketing capabilities to develop high-performing teams that consistently delivered exceptional results.
Prior to that, Brad served as the Senior Vice President of Marketing and Innovation for Kellogg's US Snacks division, where he spearheaded groundbreaking marketing strategies that resonated with consumers and enhanced brand loyalty. His experience extends to holding senior positions at The Coca-Cola Company, where he contributed to various segments, including hydration and emerging brands. As Senior Vice President for Hydration, Brad orchestrated robust campaigns that elevated the company’s presence in the hydration market, driving revenue and brand recognition.
Brad's impressive career features a solid foundation in strategic marketing and management, which he honed during his impactful roles at The Minute Maid Company, ranging from Vice President and General Manager of Refrigerated and Shelf Stable Juices to Director of Marketing for Breakfast Beverages. His ability to understand market trends and consumer preferences has played a pivotal role in shaping successful strategies that resonate with diverse customer segments.
As an adept leader, Brad has consistently shown the ability to cultivate and develop high-performing talent across teams, positioning organizations for sustainable success in highly competitive industries. His background emphasizes the importance of a strong company culture that fosters collaboration and innovation.
Education and Achievements
Brad Goist is an alumnus of The Ohio State University Fisher College of Business, where he earned his Master of Business Administration (MBA) with a focus on Marketing and Finance. This educational background has laid a comprehensive foundation for his thriving career, equipping him with the strategic insights necessary to lead and innovate in the fast-paced business landscape.
Earlier in his academic journey, he attained a Bachelor's Degree in Business/Managerial Economics from the University of Michigan. This comprehensive education in economics and managerial principles has influenced his analytical skills and decision-making abilities, further enhancing his roles in senior management.
Throughout Brad's career, he has received accolades for his transformative leadership and commitment to driving organizational growth. His knack for strategic thinking across various functions within the business landscape has led to the successful launch of numerous product lines and the execution of marketing strategies that have redefined industry standards.
Achievements
Brad Goist’s career is marked by notable achievements that underline his strategic leadership and innovative marketing skills. As COO at Refresco North America, he has successfully overseen significant operational changes that have resulted in enhanced efficiencies and market competitiveness. His deep understanding of market dynamics and consumer behavior continues to guide his efforts to bolster the company’s growth trajectory.
During his tenure at Cott Beverages, he successfully led the North America Business Unit to achieve record-breaking revenue growth, underscoring his ability to drive results in a highly competitive environment. At Kellogg Company, he was key in launching several successful product innovations that set the company apart from competitors and captured significant market share, demonstrating his acumen for predicting consumer trends and adapting strategies accordingly.
Moreover, while leading initiatives at The Coca-Cola Company, Brad contributed to expanding the company’s product portfolio, leading to remarkable increases in brand visibility and market engagement in various beverage segments. His role in launching innovative juices and hydration products not only elevated consumer experiences but also strengthened Coca-Cola’s position as a leader in the beverage industry.
Brad's career continues to reflect a steadfast commitment to leadership excellence, strategic innovation, and the successful development of diverse talent across organizations. As he continues to navigate the complexities of modern business, his extensive experience positions him as a formidable leader in the beverage and food industries.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.