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Brad Feldman
Creative Strategy | Brand Identity | Partnership Marketing
Brad Feldman is a professional in the media and advertising industry, currently working at The New York Times in a creative and brand strategy role.13 His specific title at The New York Times is Creative Director, Partnerships, as mentioned in your query.
Career Background
Prior to joining The New York Times, Brad Feldman held several notable positions:
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The Washington Post: He served as the Head of Brand Strategy and Partnerships Marketing.24 In this role, he likely focused on developing strategic brand partnerships and marketing initiatives for the newspaper.
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WarnerMedia: Before his time at The Washington Post, Feldman was the Vice President of Creative Strategy and Content Partnerships for WarnerMedia's Ignite division (formerly Turner).24 This position likely involved creating innovative content strategies and fostering partnerships within the media industry.
Skills and Expertise
Brad Feldman's professional background suggests expertise in:
- Brand strategy
- Creative direction
- Partnership marketing
- Content partnerships
- Storytelling for brands
In his own words, Feldman describes his approach as helping "brands tell stories that stick and find meaning in moments".1 This indicates a focus on creating impactful, memorable brand narratives and experiences.
Current Role
At The New York Times, Brad Feldman likely leverages his experience in brand strategy and partnerships to develop creative solutions for the newspaper's advertising and marketing efforts. His role as Creative Director, Partnerships suggests he may be responsible for conceptualizing and executing creative campaigns in collaboration with The New York Times' partner brands and advertisers.