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Brad Ewin
Content Lead ✍️ @ GoCardless 🙅💳
Professional Background
Brad Ewin is a passionate expert in the fields of content design and product marketing, dedicated to creating exceptional user experiences. With a background in mechanical engineering and a focus on content-led marketing, he has cultivated a career that emphasizes clarity, user engagement, and the seamless integration of content into product design. As the Content Lead (Acquisition & Brand) at GoCardless, Brad leverages his extensive knowledge to enhance the interplay between marketing and user experience, ensuring that products are not only functional but also user-friendly and engaging. His continued work in content design allows him to bridge the gap between complex technical features and user-centric content, guiding potential users through smooth onboarding processes and impactful marketing experiences.
Brad’s career trajectory is defined by a series of increasingly responsible roles within GoCardless. Initially stepping into the organization as a Content Writer, he quickly advanced through the ranks due to his commitment to quality and effectiveness in content communication. His previous roles—including Global Small Business Content Specialist and Senior Writer—have equipped him with a deep understanding of how to engage small business owners and deliver value through clear, compelling content.
Prior to his success at GoCardless, Brad demonstrated his versatility and dedication in various roles. He served as the Content & Design Lead at Chaser, where he played a pivotal role in aligning content strategy with design efforts to create cohesive marketing materials. His experience as a Marketing Executive at Chaser further honed his skills in market engagement and consumer relations. Moreover, Brad's background as a Business Process Management Consultant at Appian Corporation and a Mechanical Engineer at Leighton Contractors has instilled in him a strong analytical mindset, enabling him to approach content design from a rational, process-driven perspective.
Education and Achievements
Brad holds a Bachelor’s degree (Honours) in Mechanical Engineering from The University of Queensland, a prestigious institution known for its commitment to academic excellence in engineering and technology. This strong foundation in engineering principles equips him with critical thinking and problem-solving skills that he applies to his role in content design, enhancing his ability to translate complex concepts into user-friendly language.
As an emerging thought leader in the realm of content design, Brad has made significant contributions to the field by advocating for clear communication and user-focused product experiences. His enthusiasm for collaboration among product managers, designers, and engineers underscores his belief that successful product marketing relies on well-crafted content that resonates with users. Through his work, he aims to reduce confusion typically associated with landing pages and onboarding experiences, driving higher user satisfaction and engagement across digital platforms.
Achievements
Throughout his career, Brad has achieved several key milestones that reflect his commitment to excellence in content design and user marketing. Some notable achievements include:
- Leading the content strategy for the acquisition and branding efforts at GoCardless, driving measurable increases in user engagement and product adoption.
- Implementing user-centered approaches to content design that have significantly improved onboarding experiences, leading to more seamless transitions for new users.
- Spearheading initiatives that transformed complex features into digestible content for small business owners, facilitating easier understanding and greater usage of financial tools.
- Successfully navigating the evolving landscape of digital marketing by adapting strategies in response to users' needs and feedback, consistently positioning GoCardless as a leading player in the field of payment processing services.
Overall, Brad Ewin is a dedicated and innovative professional, skillfully merging the technical aspects of engineering with the creative elements of content design. His focus on creating clear, user-friendly experiences ensures that his contributions not only enhance user satisfaction but also support broader organizational goals such as revenue growth and market expansion.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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