Brad Edwards

Brad Edwards is the owner of ParaUX Design, a company he founded in 2021 after transitioning from a corporate career to entrepreneurship.1 With over 15 years of experience in leveraging technology to create modern customer experiences, Brad is a seasoned professional specializing in Experience Design, Service & Product Design, Product Management, Facilitation, Partnerships, Leadership Development, Healthcare IT, Application Architecture, and Cloud Technologies.

Born and raised in Sioux Falls, Brad describes himself as a "forever tinkerer." His journey into the digital world began in college during the late 1990s when he started building websites for his friends' bands.1 This experience sparked his passion for "building digital things."

Brad's corporate career included roles at:

1. Lake Area Technical Institute in Watertown
2. Paulsen (agency work)
3. Vision Video Interactive
4. Sanford Profile (where he built the company's app)
5. Good Samaritan Society (corporate innovation)
6. Sanford (after merger with Good Samaritan Society)

In 2021, after years of freelancing UX design work alongside his corporate job, Brad made the decision to pursue entrepreneurship full-time with ParaUX Design.1 He has since participated in CO.STARTERS, a program that has helped him focus on moving ideas forward and developing accountability with fellow entrepreneurs.1

Brad's LinkedIn profile (username: beparadigm) lists him as "Co-Founder | Partner - BE Media Inc." and describes him as a communications expert.23 He is based in the Greater Sioux Falls Area and continues to share insights on leadership, authenticity, and vulnerability in his professional network.2