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Brad Dean
Chief Executive Officer • Accomplished Servant Leader, Strategist & Fiscal Steward for High-Impact Organizations • Inspired By Change, Challenge, Disruption & Travel • Eager to Lead The Great Recovery post-COVID
Professional Background
Brad Dean is a highly regarded strategist and turnaround agent with a rich and diverse background in tourism, hospitality, and organizational leadership. With extensive experience in both the public and private sectors, he is known for driving organizational performance improvement and fostering significant economic growth. Throughout his impressive career, Brad has consistently focused on designing strategic, actionable plans enriched by comprehensive measurement systems. His proficiency in building and inspiring high-performance teams distinguishes him as a true leader in the industry, helping organizations exceed their competitive goals.
Having served as Chief Executive Officer at Discover Puerto Rico and previously at the Myrtle Beach Area Chamber of Commerce, Brad has played integral roles in shaping tourism and economic strategies that have delivered remarkable results. His leadership style is characterized by vision, passion, integrity, and empathy, enabling him to effectively build consensus among stakeholders and team members alike.
Education and Achievements
Brad Dean’s educational credentials include a Bachelor’s degree in Accounting and Finance from the prestigious University of Illinois at Urbana-Champaign, where he honed his analytical skills in financial management and strategic planning. Additionally, Brad holds a Master’s degree in Bible/Biblical Studies from the Moody Bible Institute, enhancing his ethical grounding and strong moral compass that guide his professional ethos.
Throughout his career, Brad has led numerous impactful initiatives, including the successful privatization of tourism marketing in Puerto Rico, which was crucial for the island's swift recovery following natural disasters. His strategic efforts resulted in tourism numbers soaring from a dismal count to unprecedented highs within just two years, thus revitalizing the local economy.
Equally impressive is his tenure at the Myrtle Beach Area Chamber of Commerce, where he directed a team that significantly increased membership by 55%, consistently maintained retention rates above the national average for twelve consecutive years, and achieved astounding revenue growth from $6 million to $55 million.
Notable Achievements
Brad Dean has demonstrated a profound ability to manage government relations and spearhead public policy initiatives. His strategic acumen in securing multimillion-dollar grants and appropriations for key economic development and infrastructure projects showcases his commitment to community advancement. Notably, he has successfully guided the passage of critical business initiatives across local, state, and federal levels, and has extensive experience in political advocacy, having testified before various government bodies.
An ardent advocate for community engagement, Brad has also served as the primary spokesperson for three different organizations and numerous community-wide initiatives, further solidifying his reputation as a trusted leader in his field. His contributions to the tourism and economic sectors have been recognized with several prestigious awards, reflecting his dedication and impact. Notable accolades include the State of South Carolina’s Order of Palmetto, the South Carolina Tourism Association’s Fred Brinkman Award, the Destinations International Destination Leadership Award, and recognition from the U.S. Chamber of Commerce’s Committee of 100. Additionally, he was honored with the Community Leadership Award by the South Carolina NAACP, further highlighting his commitment to social responsibility and community service.
Brad's leadership journey is a testament to his unwavering commitment to fostering growth and development through collaborative partnerships and strategic innovation. His exceptional skills in building productive relationships with industry partners, external stakeholders, and government representatives have enabled him to make a lasting impact on the organizations he has led and the communities he serves.