Boukje Vastbinder

Boukje Vastbinder is a co-founder and business case innovator at Noorderwind, a company focused on sustainable entrepreneurship and innovation.13 She is an experienced professional in the fields of entrepreneurship, innovation, and sustainability.

As part of the Noorderwind team, Boukje serves as an Innovation Designer and Innovation Guide, helping businesses and ecosystems work together towards a New Economy.1 Her expertise lies in developing and validating business cases for sustainable and circular initiatives.

In addition to her role at Noorderwind, Boukje has several other professional engagements:

1. Part-time lecturer in Entrepreneurship & Lean validation3
2. Human-centered innovator3
3. Member of the steering committee for the TBI Klimaattrein, where she advocates for a new economic model that prioritizes value creation over consumption2

Boukje is passionate about creating a more sustainable and circular economy. She believes in developing business models that are not only environmentally friendly but also commercially viable.2 Her work involves incubating and building ventures that contribute to this vision of a new economy.

At Noorderwind, which recently transitioned from a BV (private limited company) to a cooperative structure, Boukje continues to work alongside other team members to drive sustainable innovation.4 The company offers various services, including startup support, feasibility studies, and circular economy programs.1

With her diverse experience and expertise, Boukje Vastbinder plays a significant role in shaping the future of sustainable business practices and promoting innovative solutions to environmental challenges.