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Bouke Plat
Head of Business Analytics - International
Bouke Plat is a driven and accomplished professional with a diverse background in economics, marketing, and analytics. He holds a Drs. degree in (Interactieve) Marketing from the University of Groningen and has served in a range of roles across many notable organizations, including Greetz, TomTom, and ilocal. At Greetz, Bouke served as Head of E-Business Intelligence and Head CRM & Analytics, where he honed his expertise in customer experience and data analysis. He is a skilled market researcher, database marketer, and web & business analytics manager with a deep understanding of the online marketplace.
In addition to his professional experience, Bouke has also demonstrated a passion for entrepreneurship, having launched his own startup, Waar Gaan We Drinken. A true team player, he has also served in various leadership roles, providing mentorship and guidance to younger colleagues.