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Borja Manso
Marketing Manager Cruzcampo at HEINEKEN
Professional Background
Borja Manso is a distinguished professional with a rich background in marketing and brand management, particularly within the beverage industry. With years of experience, he has successfully harnessed his skills in various high-profile roles across globally renowned brands, showcasing his expertise and strategic vision. Currently, Borja serves as the Marketing Manager for Cruzcampo at HEINEKEN, where he plays a crucial role in leading initiatives to bolster brand visibility and market penetration.
Prior to his current role at HEINEKEN, Borja was the Marketing Manager for Schweppes at Orangina Schweppes, where he developed innovative marketing strategies that resonated with diverse consumer demographics. His ability to blend creativity with data-driven insights allowed him to craft compelling brand narratives that not only captivated consumers but also drove sales growth.
Borja's career journey began at Unilever, a global leader in fast-moving consumer goods, where he held several key positions, including European Category Manager and Global Brand Manager. His tenure at Unilever laid a robust foundation for his marketing acumen and equipped him with invaluable experience in managing product portfolios and executing international marketing strategies. Notably, he also contributed significantly as the European Brand Manager and Assistant Brand Manager, reflecting his versatility and passion for brand building.
In addition to his industry experience, Borja has also shared his knowledge and expertise as a Lecturer in Marketing at Universidad Pontificia Comillas ICAI-ICADE. His role as an educator highlights his commitment to the advancement of the next generation of marketing professionals and his belief in the power of education to drive innovation in the field.
Education and Achievements
Borja Manso holds a Licenciado in Administración y Dirección de Empresas y Derecho from Universidad Pontificia Comillas, a prestigious institution in Spain known for its rigorous academic programs that blend business and legal studies. This educational background has significantly shaped his analytical skills and understanding of market dynamics, which he has successfully applied in various marketing positions throughout his career.
His achievements in the marketing realm are notable, particularly his capacity to introduce and stabilize brands in competitive markets while ensuring their long-term success. Through strategic initiatives, Borja has driven brand growth and consumer engagement, making a lasting impact on the companies he has worked for.
Achievements
- Successfully led marketing initiatives for Cruzcampo at HEINEKEN, enhancing brand recognition and market share.
- Pioneered successful marketing campaigns for Schweppes, resulting in increased consumer engagement and brand loyalty.
- Developed and refined marketing strategies that amplified brand presence across European markets during his tenure at Unilever.
- As a Lecturer, contributed to educational programs that prepare students for dynamic careers in marketing, fostering a new generation of marketing leaders.
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This professional summary highlights Borja Manso's diverse background in marketing and brand management, emphasizing his impactful roles and educational foundation.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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