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Borja Castresana
C-suite blue chip company executive - Growth business profile CMO-CCO-CGO - CPG & Direct to Consumer in Retail-Fashion-Leisure - Digital Transformation - Ecommerce-Data-Analytics - CX - High performance team builder
Borja Castresana is a seasoned professional with over 20 years of experience in business development in blue chip multinational companies.
His expertise spans across CPG and Direct to Consumer industries in fashion/luxury, retail, and leisure.
With a proven track record in both local and global roles, Borja has worked with corporate giants like Henkel and Danone, private equity firms including Desigual and Parques Reunidos, and family-owned multinational companies like Pronovias, Desigual, and Bimba y Lola.
As a growth commercial senior profile, Borja has excelled in various key areas such as brand management, sales strategies, distribution channels, revenue generation, trade marketing, CRM, paid media, customer experience enhancement, corporate communications, customer insights, and new product development.
His expertise also includes digital transformation, focusing on digital marketing strategies to optimize acquisition, engagement, and retention, web and eCommerce platforms, analytics, data ecosystems, and customer accountability at the company level.
Throughout his career, Borja has managed large teams comprising over 300 individuals in both local and global capacities.
Having held senior leadership positions for over a decade, Borja has extensive experience reporting to CEOs and Boards of Directors, as well as maintaining regular communication with firm founders and Private Equity shareholders.
Education-wise, Borja holds a BA & MBA in Business Administration from ESADE Business & Law School, along with certifications in executive leadership, team management, business strategy, and international management from various prestigious institutions like INSEAD and Università Bocconi.
In terms of organizational experience, Borja has served as the Global Chief Commercial & Customer Officer at Parques Reunidos, and as a Co-founder and Board Member at BuyAway - Shopping Tourism Retail Partners.
He has also leveraged his knowledge and expertise in marketing and communications by serving as a lecturer at ISEM Fashion Business School and Esade, and in senior positions such as Global Chief Marketing & Communications Officer at BIMBA Y LOLA, Desigual, and Pronovias, and as the VP of Global Digital at Danone.
