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Boris Hrnčić
Managing Partner & Art Director at Polyfen
Professional Background
Boris Hrnčić is a distinguished brand identity designer with over a decade of experience in the communications industry, recognized for his strategic thinking and unique approach to branding. His journey began in 2008, utilizing his self-taught programming skills to craft websites for local businesses. This venture marked the initiation of his freelance career, which quickly blossomed into a diverse offering that includes web development and graphic design services. With a keen understanding of marketing needs, Boris aimed to provide comprehensive solutions to his clients.
As he navigated the shifting landscape of digital marketing, Boris realized the importance of formal education in enhancing his skills. He subsequently enrolled at Universidad Caece in Mar del Plata, where he studied Graphic Design, Branding, and Typography. This academic pursuit didn't slow his professional growth; instead, it further fueled his entrepreneurial spirit. During his university days, he expanded his freelance operation to establish Terminus, a small but dynamic creative team that specialized in brand identity design services.
As a business leader, Boris adeptly balanced the creative aspects of design with the necessary administrative responsibilities, allowing him to enhance his business development and project management skills. After completing his studies and leaving his native Argentina, he embraced the digital nomad lifestyle, refining his craft while working with various organizations worldwide. Notably, he assumed leadership roles in the creative departments at Deegeetal and Alternation, both of which focus on digital marketing consultancy.
Boris's portfolio includes over 100 successful branding projects, underscoring his expertise in the field. He has also been an influential figure in Toptal, an exclusive network showcasing the top 3% of freelancers globally. His unwavering dedication to brand identity design, paired with his expansive knowledge base, has paved the way for him to create Polyfen, a creative agency focused on delivering innovative brand identity solutions to clients.
Education and Achievements
His formal education at Universidad Caece Mar del Plata has equipped Boris with a profound knowledge of graphic design principles, branding strategies, and typography. This theoretical foundation is complemented by his extensive practical experience, allowing Boris to approach projects with a blend of creativity and strategic foresight. This combination has made him particularly adept at transforming client ideas into compelling brand narratives.
Boris's contributions to the field extend beyond design, as he has mentored upcoming designers and provided strategic insights at various organizations throughout his career. His ability to cultivate talent within his teams and foster innovative thinking is a testament to his effective leadership style.
Achievements
Boris has successfully completed over 100 branding projects, demonstrating his dedication and skill in brand identity design. His portfolio reflects a wide array of businesses and industries, highlighting his versatility and ability to adapt to varying client needs. Through his work, he has established a reputation for not only meeting client expectations but surpassing them, ensuring a lasting impact through effective brand identities.
Additionally, his role in leading creative departments at prominent businesses has solidified his status as a thought leader within the design community. Boris’s unique blend of technical skills, creativity, and business acumen distinguishes him as a leading figure in brand identity design. His entrepreneurial venture, Polyfen, encapsulates his vision for fostering strategic and innovative branding solutions, making him a sought-after partner for businesses aiming to enhance their market presence.
Questions
How did Boris Hrnčić's early experiences in web development shape his approach to branding?
What are some of the key lessons Boris Hrnčić learned while running Terminus that he applies to his current work at Polyfen?
In what ways has Boris Hrnčić's education influenced his design philosophy and creative process?
How does Boris Hrnčić stay current with the latest trends in branding and design?
What inspired Boris Hrnčić to found Polyfen, and how does the agency differentiate itself in the competitive landscape of brand identity design?
Location
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