Bonnie Crater

Bonnie Crater is a prominent figure in the technology and marketing sectors, currently serving as the President and CEO of Full Circle Insights, a company she co-founded. Full Circle Insights specializes in providing sales and marketing performance management solutions, particularly focusing on attribution models that help businesses understand the effectiveness of their marketing strategies. The company's products are notably integrated with Salesforce, enhancing their utility for marketers.123

Crater is recognized as an influential leader in Silicon Valley, having built a unique vision and culture within her company. Her leadership has positioned Full Circle Insights as a key player in the marketing technology landscape, especially in the realm of B2B marketing.2 She has also been involved in discussions about practical applications of attribution models, emphasizing metrics that matter for marketers.1

In addition to her role at Full Circle Insights, Crater has held various leadership positions throughout her career, contributing to her reputation as an expert in the field.3